POTENSI RADIO DALAM MENSIARKAN DAKWAH ISLAM

Abstract

Communication Technology in the digital era requires radio station management to have a strategy that is capable of competition in an effort to expand its audience in the middle of the computerization era. Radio Transformation through online-based internet networking and livestreaming is a way that can be taken so that conventional radio broadcasts exist and are not abandoned by listeners, especially in broadcasting Islamic da'wah. The strategy in broadening the target audience is to build branding and display broadcast formats that fit the needs of the audience about Islamic information, then conduct listener research with the aim that the propaganda material that is relevant to the state of society. The thing that must be fulfilled mainly is by utilizing radio in community broadcasts, namely by forming communities in each line so that listeners are increasingly widespread, especially in remote places that have no signal or internet connection. Modification and collaboration through online broadcast programs is a step that must be done, the ability of radio to broadcast on line with live streaming as done on social media that is in great demand by all groups so that the radio still exists not eroded by the development of communication technology so that it remains to be excellent by the listener.