EXISTENTIAL PHENOMENON OF TRANSPORTATION ONLINE; ETHICAL RELATIONS OF HUMAN BEINGS AND NEW MEDIA IN INDONESIA

Abstract

This paper is a reflective thought to the impact of  information technology using in various. In the  establishment of land transport modes,  in this context is  taxi, (that  managed by conventional business rules), transportation services-based applications / on-line comes with easiness. It make changes in consumer behavior, by facing consumer  transportation needs with other modes of transporion. In this article,  the subject will get of more profound discussion. There are a variety of perspective to discuss  this issue. One of perspective that s relevant to look at the relationship between new media technology, the owners of transpotation mode, and consumers, is an ethical standpoint. An ethical standpoint  become, something important to remember the human relationship with technology (in this case the new media) is not free from ethical framework. Then the discussion on this issue trying to look in the perspective of ethics as a process of communication by  new media